Carat

THE CARAT WOMAN IS ACTIVE, DYNAMIC, URBAN AND ON THE MOVE. SHE WANTS TO GET AWAY FROM STEREOTYPES, LIKES TO AFFIRM HER PERSONALITY AND SHOW THAT SHE IS DIFFERENT BY BUILDING HER OWN STYLE. SHE USES CONTRASTS AND CHANGES ESTABLISHED CODES BY MIXING STYLES IN A SUBTLE WAY TO CREATE HER OWN.

Designers

CARAT, IS FIRST AND FOREMOST A GREAT ADVENTURE WHICH BEGAN ALMOST 10 YEARS AGO, WHEN MISS DANY DANG DECIDED TO MOVE TO VIET NAM AND TO WORK IN COLLABORATION WITH HER FRIEND MISS HOANG PHUONG MAI. IT’S IN HANOI, THE CAPITAL, WHERE THEY OPENED THEIR FIRST SHOP AND VERY QUICKLY THREE OTHERS FOLLOWED. THE DESIRE TO INNOVATE, TO BRING A NEW BREATH TO THE WORLD OF COSTUME JEWELRY, MAKES THE TWO WOMEN TO CREATE THEIR OWN MODELS. THE BRAND HAS MADE ITS MARK AT NATIONAL MARKET IN COSTUME JEWELRY AND HAS BECOME THE MOST POPULAR BRAND IN VIETNAM.

Collection

CARAT HAS BUILT UP ITS POSITION AS A NON-TYPICAL JEWELRY SHOP BECAUSE OF THE REFINEMENT OF MATERIALS USED, BECAUSE OF THE FINISHES OF ITS PRODUCTS AND BECAUSE OF THE VARIETY OF THE DESIGNS. OUR PRODUCTS ARE ENTIRELY MADE IN HANOI IN OUR WORKSHOPS AND IN THE PUREST TRADITION OF ARTISANAL WORK.